After witnessing several closings of local businesses (agencies, distribution chains and new retail brands) I started to be really concerned by the subject, because I come from a commercial background.
The lack of opportunities to access distribution networks for new artists and creators is quite common.
Certainly due to a lack of visual exposure (media, press, etc.), no funding and little field presence (physical sale).
Without forgetting also, the appearance of new online commerce networks.
As a solution to this visibility problem and especially after a devastating event in my professional career ... I made the decision to act and try to provide a solution that could improve local and international trade flows.
In 2018 with the help of a team of international "talents", we created a collective of "artists".
Artivism, unlike activism, is a peaceful way to express our experiences and our concerns, but all this by providing a positive and not accusative vision, without victimizing ourselves and by providing a solution to the problems experienced: the internationalization of our offers.
So we turned a bad experience into an "opportunity" for expression but also for marketing.
Today, after 2 years of existence, we also want to constitute a “physical” commercial offer through partnerships with serious establishments and see our collective grow, and thus be able to move hand in hand because we know that, that whether it be art or commerce, union and teamwork is the key to any professional success.
Our products are "permanent" and exclusive, all signed and numbered by its creators and protected by copyright.